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Demystifying Targeted Advertising
Frequently Asked Questions
While the platform depends on the campaign's goals and target audience, common platforms include Facebook, Instagram, Google Ads, and LinkedIn.
We adhere to all data protection regulations and platform-specific guidelines, ensuring that audience targeting respects user privacy and data ethics.
Retargeting involves serving ads to users who've previously interacted with your brand, leveraging cookies or pixel data to re-engage potential customers.
Absolutely! Our strategies are tailored to the specific audience type, whether it's businesses (B2B) or individual consumers (B2C).
Success metrics can vary, but commonly include click-through rates, conversion rates, return on ad spend, and overall engagement metrics.